EP, freestyle, GUN VIOLENCE; EDUCATION; YOUTH DEVELOPMENT PROGRAM, Independent Artist, mixtape, New Artist, new music, new video, Rapper, ShuBangaShow Interview, visionary

New Artist…KoviNo


Introducing new artist and producer, KoviNo aka Big Kov, hailing from Southeast San Diego, C.A. His latest single, “CHECK”, dropped this month following up his recent hit, “30 in Racks”, featuring Harlem’s own, YEZO.

KoviNo comes from a city that has no big radio station or magazine dedicated to exposing their local hidden talent. Artists are often reluctant to work with each other for fear that they’ll be outshined and DJ’s don’t spin local artists and break their records. KoviNo decided that despite these obstacles he would make his mark in Hip-Hop.

But music was more than entertainment for Big Kov. Growing up in Southeast San Diego, C.A., an urban area plagued by gang violence, poverty and homicide, a young black child needs a positive outlet and a goal to focus on to keep him from straying towards the negative. Music was that outlet for KOV. “Dealing with struggles, tough times and fighting and scratching my way out of being a statistic in the hood inspired me to create music. Music helped me get through it all.”


He remembers hearing rap music for the first time in the 1st grade, “I had to be about 6 or 7 years old when I heard this song with an upbeat tempo and a rapper flowing on it and it gave me an adrenaline rush! I never knew music could connect to me in that way. I was hooked from that point. My parents weren’t big on listening to Hip-Hop so I would sneak and listen to the greats like DMX, LUDACRIS and LiL WAYNE.”

By the time he started high school, KOV was enthralled by Hip-Hop music and its unique culture. He was even writing raps of his own and dreaming of hearing them on the radio. Not yet confident enough to test the raps he’d been writing in private in front of an audience, he recorded his very first song at a friend’s house. “Salvador was the first person to put me on a mic. He had a little makeshift studio in his crib and we’d be in there for hours after school just playing around with different sounds. One day I said to myself, ‘Music is my life and I have to start somewhere.’ Man, I was so nervous and anxious because I had never rapped in front of anybody before! I faced my fears and recorded my first song, “Manic City”. That was my introduction to what it meant to be an artist.”

Concerned about what his future would be if he stayed in Southeast San Diego, KOV joined the Armed Forces. For four years he traveled the world and served the United States. “During my years of active duty I learned a lot about myself and a lot about the world. I was able to experience different cultures and see things I would never have seen if I stayed in SoCal. These adventures and my life experiences are all incorporated in my music.”

KoviNo’s new single “CHECK

KoviNo describes his style as a contemporary melodic, flow with relevant bars. He uses real life situations to tell stories through his songs. “I have definitely created my own lane. Anything I write comes from my everyday life, no cap in my rap (laughing). My knack for story telling, my arrangements, and the nature of the poetry I write sets me apart from other artists. My favorite artist of all time is LiL WAYNE because of his distinctive voice, word play and elite storytelling. His style definitely motivates me to become the best rapper I can be.”

KOV happens to be a certified audio engineer so he is skilled on both sides of the booth! “I fill the position of artist and engineer. I have the ability to mix and master songs, create beats and manipulate vocals and instruments. Knowing how to do all of that gives me a huge advantage. It quickens the process for me to go in and create and record a song because I can do the work from A to Z. I built my own in-home studio from scratch so I don’t have to wait for studio time or for a producer to be ready like most artists do.”

He spent the better part of 2020 and 2021 creating and releasing music, including two projects, “AFTERLIFE” and “FINESSE Season 1” and a variety of singles. 2022 promises to be more of the same with the recent release of two new singles, “30 in Racks” and “CHECK”. He is currently working on “FINESSE Season 2” which we can expect to drop some time in Spring 2022. BIG KOV is certainly doing his part to bring back real rap. “I love Hip-Hop and I want to make a real contribution to the culture by bringing back actual bars and lessons in the music. Music is constantly changing and evolving and so are we. The young ones need to hear our stories and understand how we survived the trenches and pushed past obstacles. Putting those jewels in the music can help them to avoid making the same mistakes. As artists we strive to be successful and gain fame but we also have a responsibility to make a positive impact during our journey.”

KoviNo was brave enough to share his greatest challenge as a person and an artist. “I had issues with anxiety. It was hard for me to get to the point where I was comfortable enough to put myself out there and showcase my talents. I am constantly working on being at ease with being in the spotlight. I hope my story can help others who are dealing with anxiety to build the courage to step out.”

We applaud KOV for being an artist who makes great music with no gimmicks. He plans to reach the highest heights in music while being a positive influence on the youth and staying true to himself. “My goal is to become a household name as a producer and an artist, making fans and not enemies and continue enjoying my journey as an artist. This is only the beginning…I know there’s much more to come for me. I’m looking forward to watching my career take shape!”

Check out KoviNo’s music it is streaming on all digital music platforms with visuals on YouTube, including his latest freestyle, “PUSHIN’ P”.

KoviNo “Pushin’ P freestyle”
KoviNo feat. Yezo “30 in Racks”
KoviNo “Darker Days”


community leader, event, Executive, GUN VIOLENCE; EDUCATION; YOUTH DEVELOPMENT PROGRAM, Hip-Hop/Rap, Lifestyle, Rapper, visionary


JOAQUIN WAAH DEAN, trailblazing CEO of one of Hip-Hop’s most successful record labels, RUFF RYDERS, popped in on the ShuBangaShow to talk to me about his latest endeavor, RUFF RYDERS 2 THE RESCUE, a non-profit organization created to save our youth by bridging the gap between the streets, the music industry and politics.

Over the last 25 years RUFF RYDERS has developed a brother/sisterhood within the community and maintained a brand that represents respect, integrity and consistency. Besides their car/motorcycle clubs and clothing line, their musical empire has sold millions of records and launched the careers of DMX, EVE, THE LOX and SWIZZ BEATS. “It is a blessing for us to be around this long and still be true to the game. GOD gave us the grace to overcome the adversities we faced along the way and the strength to withstand the pressure throughout the years. I’m a firm believer that without resistance there can’t be any success.”, says WAAH.

WAAH and the RUFF RYDERS are taking a hands-on approach to helping the community save its youth with their new initiative, RUFF RYDERS 2 THE RESCUE. “Our mission is to embrace the youth and give them the tools they need to achieve their goals. You have to have a vision and actions that follow or you won’t understand where you’re going or how to get there. That’s where we come in. When you’re a RUFF RYDER you are part of a family. This family sticks together and uplifts each other and that’s how we plan to build up our communities.”

RUFF RYDERS 2 THE RESCUE has devised a plan of action to serve the youth that includes providing gang violence intervention, 24-hour protection in high-crime neighborhoods and offering mentorship, sports and music programs. “Our youth need strong, positive leadership from people they can relate to and who genuinely care about their well-being. We need to prepare them for their journey through life.”

WAAH believes that bridging the gap between the streets, the music industry and politics is the key to resolving many of the issues facing the youth in our communities. “The young people in this generation don’t have OG’s guiding them and steering them away from trouble. There’s no OG mediating and squashing beefs in the hood which has led to a lot of senseless deaths that could have been avoided. We are stepping in to alleviate these problems.”

As we all know, the music industry has become obscenely wealthy off of Hip-Hop culture, selling death and saturating the youth with negativity. WAAH and RUFF RYDERS 2 THE RESCUE are are setting the tone and holding these record label heads and executives accountable. “The industry has exploited our culture to the highest level, therefore they have a responsibility to engage in the support of the communities that are making them rich. We need to have a system in place for the industry to give back on a large scale and it’s our job to make sure they respect and honor this. We need to be a united front and stand up against these entities.”

The youth are a vital part of the future and WAAH is determined to use his influence and resources to save them. His son is currently head of the YOUNG RYDERS, a motorcycle, car and music culture club for the millennials. “I’m very proud of my son and I love this generation! They are free-thinkers and so entrepreneurial. We can achieve a lot with these fresh, young minds once we show them that it’s possible to rise above the negativity and become successful. And who better to show them than the RUFF RYDERS? We have respect and love in the streets, the industry and the spiritual community.”

We salute WAAH and his team for working tirelessly to build healthy, safe and productive communities for our youth to grow up in. RUFF RYDERS 2 THE RESCUE is happily accepting volunteers and donations to their cause. For those interested in being a part of this beautiful movement visit their website:



RUFF RYDERS tells us we should be on the lookout for new music from DMX… 🤫


Artist, community leader, EP, GUN VIOLENCE; EDUCATION; YOUTH DEVELOPMENT PROGRAM, Hip-Hop/Rap, Independent Artist, New Artist, new music, Rapper, ShuBangaShow Interview, visionary


Allow me to introduce IMSOHOOD from South Ozone Park, Queens N.Y. This man wears many, many hats. He is a Husband, Father, Community Leader, Youth Mentor, Basketball Coach, CEO of AlMighty Force LLC, Emcee and don’t forget KING. His latest album, “HOOD MORNING AMERICA, Pt.2“, is exactly the kind of positive, motivational music we should tune into right now.

IMSOHOOD, known to his closest as JAIVON MARTIN, was raised in Queens, N.Y. by his mother and father. His father and his Uncle Sha formed a duo called, “The Almighty Force Brothers“. In the 80’s and early 90’s they made music and showcased their talents all over NYC . Witnessing this sparked little Jaivon’s interest in music. “Seeing my Dad and Uncle rapping made me want to do it too. I was 10 years old when I wrote my first rap and 13 years old when I recorded my first song.”

He continued rapping throughout high school as Jai-Hood then grew and evolved into IMSOHOOD. “It’s crazy, I started out rapping as Jai-Hood. Then everybody started calling me Hood because I was volunteering my services and working with the community. I’ve been called everything from “The heart of the Hood”, “The Hood’s favorite”, I’ve been referred to as being “so Hood” and my Grandma,Mrs. Maxine Askew, may she Rest In Peace, called me “Hoodie” growing up.” His grandmother was a matriarch in the community, giving over 40 years of community service to South Ozone Park, Queens. No doubt she showed her grandson the way.

IMSOHOOD is actually an acronym for what JAIVON stands for as a man:
I’m Motivated Successful Observant Honest Opinionated Official Determined .
“Outside of rapping I am a NYC Correction Officer, the CEO of AlMighty Force LLC, I host Basketball leagues and Coach Basketball teams for youths and adults. I also run a Youth development & mentoring program, host awareness workshops
and sponsor various community events. The hood inspires me to give back by donating my time and resources to uplift the children and make a difference in my community.”

His rhyme style is a direct reflection of his personal life. Honest, conscious and motivational bars spit over the trillest tracks. His flow is confident as he raps about the ills of street life, the importance of being educated and the value of being true to yourself. Honest, positive raps and they bump too? Listening to all this trap-rap we forgot about this kind of Hip-Hop!

“I consider my music to be a 90’s-type sound combined with today’s sound, production wise. Story-telling in a mature manner. I’m bringing back the original Hip-Hop/Rap feel, it’s timeless. The subjects I rap about are very relatable because I draw inpsiration from current events, conversations with loved ones and/or strangers and different scenarios and events that occur. I don’t make the traditional twerk or drill music. I touch on topics that artists go around and don’t want to speak about. I glorify being a black leader that gives back. I promote being confident, protecting yourself and loved ones and I encourage others to live and celebrate life often. Being able to inspire others, inspires me.” 

IMSOHOOD is in this industry to make great music and effect major change. “I plan to incorporate all the community work I do into the industry in some way, shape or form. Pouring knowledge into young people and encouraging them to strive for greatness is the way we ALL succeed. The industry is getting rich off of the community, but rarely gives back to it. I will create some sort of program that would provoke the industry to contribute time and/or finances back into their respective communities. This will put the children in our urban neighborhoods on a path towards success.”

Creating music is extremely easy for IMSOHOOD, but he admits the hardest part is making sure the music is delivered in a way that it can be understood and received properly while still being entertaining. “I want my fans to enjoy listening to my album and come away feeling motivated and more enlightened by my raps. Hip-hop is evolving all of he time and I’m happy it’s back to being lyrical.”  

Besides his many other obligations,IMSOHOOD is busy promoting his latest release, “HOOD MORNING AMERICA, Pt.2“, currently streaming on digital music platforms. “I’m excited about this project and can’t wait to put out more content, generate more wealth, teach those interested in learning and exceed my full potential by becoming the best version of myself. I’d like to get into politics and position myself better in the world so that I can assist others and show them the way…which is to do everything with LOVE. My greatest challenge in life is getting other black men to step up in their communities. We should be protecting our women and children, coordinating activities, investing money and more. It is our responsibility to raise up the next generation of men to do the same. Black men need to lead by example, but first we must correct ourselves.” 

Do yourself ears a favor and download HOOD MORNING AMERICA, Parts 1 and 2. We salute you HOOD. Thank you for being a strong, black King!


Check out his latest music, videos and merchandise on his website https://imsohoodent.com/



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